How much of a hassle should it be to return something you purchased? There’s a fine line between the few who massively abuse it, and those of us who need to return something that doesn’t fit, won’t work, turned out to be overpriced, or needs to be exchanged. And retailers are tightening up on all of us.
Over $400 billion of merchandise is returned for a refund in North America each year. That’s a ton of product! Retailers claim that costs them $400 billion in sales, but that’s just not true. Lots of the merchandise is put back on the shelves to sell again, and a part of it goes to the secondary market, to places such as Marshalls or Winners.
Habitual returners are about one percent of customers. But, because of them, all of us are going to pay the price through more hassle to return something. Retailers have been really generous with returns, thinking it’d have a big impact on increased sales. Costco and Sears with their incredibly generous return policies led the way that all retailers matched to some degree or another. That’s going to change to a new way of thinking that returns aren’t going to be a right, but a privilege. That’ll take a lot of re-educating and push-back.
The coming new way will be that you’ll earn the right to return something by how much business you give that store and whether you’re part of their loyalty program. So, they’ll have to track your purchase history, which means you’ll have to give up your privacy rights in order for them to do that.
If you’re old enough, you’ll remember a third-party called Telecheque. If you wanted to pay by cheque, they’d phone in your name and bank info and that company would authorize your payment. For returns, the company is called Retail Equation. Smaller stores or chains will track your purchases and it’ll be this third-party that will decide if you can return something or not.