We’ve talked a number of times about the games retailers play on discounts.
If you search my stories you’ll find a number of them that are quite
eye-opening.

This one is another perfect example. I am trying to get a custom canvas
print of 12×54 inches and re-ordering some client gifts, which are standard
12×12 inch. The custom one is tricky to price out – the standard 12×12 is a
no-brainer: It should be around $14.

Here is the canvas champ shopping cart where they’re currently parked
because the price isn’t what I’m willing to pay:

 

$18 for each, then a 15% discount and free shipping. I’ve paid from $11 to
$16 over the past few years and multiple orders…so I’ll wait for a while.

Here is the other company called canvas pop out of Ontario. Their Black
Friday promotion is a 60% discount. Wow – who wouldn’t be excited by that! But
their business model is to use insane pretend retail prices and then apply the
discount that’s totally useless. After all, it’s not the discount. It’s what
you end up paying!!

$181 for the same $14 canvas! Then the 60% discount and STILL a net price of $72!

In other words: Do you want a huge 60% discount and still end up paying FOUR TIMES MORE? Why do they do it? Because very few people do the math or the comparison shopping. That has to be true or they would immediately change their pricing got-ya!